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Online controversial events : leveraging consumer engagement with users' positive buzz
Li, Xiaoling
;
Fan, Tingting
;
Yu, Hongyu
;
Yang, Pianpian
- In:
Journal of research in interactive marketing : …
19
(
2025
)
6
,
pp. 984-1000
Persistent link: https://www.econbiz.de/10015515435
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