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Search: subject:"Online video advertising"
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Advertising
8
Internet marketing
8
Online-Marketing
8
Werbung
8
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Online video advertising
4
Online retailing
3
Online-Handel
3
Perception
3
Wahrnehmung
3
online video advertising
3
Social Web
2
Social web
2
Ad avoidance
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
Communication effectiveness
1
Consumer attitudes
1
DigiKala
1
Digital media
1
Digitale Medien
1
Fashion
1
Gastronomie
1
Innovation
1
Integrative literature review
1
Luxury goods
1
Luxusgüter
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Markenartikel
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Markenimage
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English
8
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Frade, João Lucas Hana
2
Giraldi, Janaina de Moura Engracia
2
Oliveira, Jorge Henrique Caldeira de
2
Beemer, Gary
1
Fernandez Gaviria, Paula
1
Ham, Chang-Dae
1
Jiang, Zhenhui
1
Kim, Hyungjin Lukas
1
Kim, Mikyoung
1
Kim, Sang Jin
1
Kim, Soojung
1
Kim, Young-gul
1
Ko, Eunju
1
Lang, Mark
1
Lee, Joonghwa
1
Li, Xiuping
1
Luo, Cheng
1
Moharrami, Morteza
1
Ryu, Sunghan
1
Tahmasebi, Faramarz
1
Teona, Gogichaishvili
1
Tucker, Catherine
1
Yi, Cheng
1
Yoon, Sang-Hyeak
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International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing communications
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
8
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1
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8
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8
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1
Choosing to discover the unknown : the effects of choice on user attention to
online
video
advertising
Luo, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Yi, Cheng
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
10
,
pp. 6983-7003
Persistent link: https://www.econbiz.de/10015142204
Saved in:
2
Effect of media context on avoidance of skippable pre-roll ads in online video platform : a mental accounting of time perspective
Kim, Hyungjin Lukas
;
Kim, Young-gul
;
Yoon, Sang-Hyeak
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304040
Saved in:
3
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
4
Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
Telecommunications policy : the international journal …
45
(
2021
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
Saved in:
5
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
6
Environmental claims in
online
video
advertising
: effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
The effect of
online
video
advertising
design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Saved in:
8
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
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