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~isPartOf:"CEFS working paper series / Center for Entrepreneurial and Financial Studies (CEFS), TUM Business School, Technische Universität München"
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Online-Befragung
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6
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CEFS working paper series / Center for Entrepreneurial and Financial Studies (CEFS), TUM Business School, Technische Universität München
Journal of marketing theory and practice
Journal of advertising research
9
Schriften aus dem Institut für Mittelstandsforschung
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Bamberger betriebswirtschaftliche Beiträge : BBB
7
The international journal of bank marketing : IJBM
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AIAS working paper serie / Amsterdam Institute for Advanced Labour Studies
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International journal of market research
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Marketing : ZFP ; journal of research and management
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/ Meinald T. Thielsch ... (Hrsg.)
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
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MehrWERT-Projektmanagement : Chancen zum Wachsen nutzen ; PM-Forum 2010, 27. Internationales Deutsches Projektmanagement-Forum ; Berlin, 26. - 27.10.2010 ; Tagungsband
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ECONIS (ZBW)
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1
Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
Saved in:
2
Topic sensitivity and Internet survey design : a cross-cultural/national study
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10010346478
Saved in:
3
Feeling the urge : affect in impulsive and compulsive buying
Flight, Richard L.
;
Rountree, Melissa Markley
;
Beatty, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10009688896
Saved in:
4
Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
Saved in:
5
Charakteristika und Erfolgsmerkmale junger, deutscher Unternehmen : Schwerpunkt Finanzierung
Achleitner, Ann-Kristin
;
Kaserer, Christoph
;
Wagner, …
-
2004
Persistent link: https://www.econbiz.de/10009231543
Saved in:
6
Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.
;
Roster, Catherine A.
;
Wiley, James
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
Saved in:
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