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~isPartOf:"Lehrbuch"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"SME"
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Search: subject:"Online-Marketing"
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SME
Online-Marketing
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Internet marketing
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Online retailing
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Aracil-Jordá, Jorge
1
Baptista, João
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Clemente-Almendros, Jose-Antonio
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Del Giudice, Manlio
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Della Peruta, Maria Rosaria
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González-González, Inés
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Hansen, Jared M.
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Lai, Yanqing
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Lehrbuch
Technological forecasting & social change : an international journal
International journal of internet marketing and advertising : IJIMA
10
Journal of small business and enterprise development
7
Cogent business & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of entrepreneurship and small business
5
E-marketing ; Vol. 2
4
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
E-commerce adoption and small business in the global marketplace : tools for optimization
3
E-marketing ; Vol. 1
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of research in marketing and entrepreneurship
3
Small enterprise research : SER ; the Journal of SEAANZ
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
The service industries journal
3
Advances in social networking and online communities (ASNOC) book series
2
Cases on strategic social media utilization in the nonprofit sector
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of innovation management
2
International journal of procurement management
2
International small business journal : researching entrepreneurship
2
Inventi impact: SMEs
2
Journal of business strategy
2
Journal of global information management
2
Journal of international management
2
Journal of marketing management : MM
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Journal of strategic marketing
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Journal of transnational management : the official journal of the International Management Development Association
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Marketing i menedžment innovacij : m&mi
2
NBER working paper series
2
Premier reference source
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Problems and perspectives in management : PPM ; international research journal
2
Quick Guide
2
SMEs in the digital era : opportunities and challenges of the digital single market
2
SpringerLink / Bücher
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ECONIS (ZBW)
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1
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
2
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
Saved in:
3
Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth
Saridakis, George
;
Lai, Yanqing
;
Mohammed, Anne-Marie
; …
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 56-66
Persistent link: https://www.econbiz.de/10011957085
Saved in:
4
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart fashion industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
5
Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali
;
Baptista, João
;
Nandhakumar, Joe
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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