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~subject:"Consumer behaviour"
~subject:"Brand management"
~isPartOf:"Journal of advertising research"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Brand management
Internet marketing
111
Online-Marketing
111
Advertising effects
54
Werbewirkung
54
Konsumentenverhalten
26
Social Web
24
Social web
24
USA
23
United States
23
Advertising
20
Werbung
20
Viral marketing
13
Virales Marketing
13
Markenführung
11
Target group
7
Zielgruppe
7
Fernsehwerbung
6
Marketing management
6
Marketingmanagement
6
Television advertising
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Website
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Advertising planning
3
Brand
3
Hispanics
3
Hispano-Amerikaner
3
Interactive media
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English
36
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Singh, Nitish
2
Abt, Marina
1
Agrebi, Meriem
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
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1
Becerra, Enrique P.
1
Benmamoun, Mamoun
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1
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1
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1
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1
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1
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1
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1
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1
Christy, Katheryn R.
1
Cole, Sally
1
Colliander, Jonas
1
Cunningham, Isabella
1
D'Attoma, Ida
1
Dahlén, Micael
1
Di Domenico, Giandomenico
1
Du, Brian
1
Edelman, David C.
1
Fayer, Amy
1
Florès, Laurent
1
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1
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1
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1
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1
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1
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1
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Journal of advertising research
Journal of business research : JBR
205
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
59
The journal of product & brand management
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
42
Electronic commerce research
37
Tourism management : research, policies, practice
37
The journal of brand management : an international journal
35
Journal of promotion management : JPM
34
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
SpringerLink / Bücher
29
International journal of contemporary hospitality management
28
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of management information systems : JMIS
26
Journal of marketing management : MM
26
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
23
Journal of marketing research : JMR
23
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ECONIS (ZBW)
36
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
6
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
7
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
8
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
9
How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna
;
Baccino, Thierry
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
Saved in:
10
How do human attitudes and values predict
online
marketing
responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
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