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~subject:"Consumer behaviour"
~subject:"Markenführung"
~isPartOf:"Journal of management information systems : JMIS"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Markenführung
Internet marketing
56
Online-Marketing
56
Social Web
38
Social web
38
Online retailing
31
Online-Handel
31
E-commerce
26
Electronic Commerce
26
Konsumentenverhalten
25
Viral marketing
21
Virales Marketing
21
Internet
13
online reviews
10
social media
10
Personalisierung
8
Personalization
8
Data Mining
6
Data mining
6
Digital platform
6
Digitale Plattform
6
user-generated content
6
Website
5
electronic word of mouth
5
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Search engine
4
Social network
4
Soziales Netzwerk
4
Suchmaschine
4
Werbewirkung
4
eWoM
4
online misinformation
4
Advertising
3
Corporate reputation
3
Digitale Dienste
3
Emotion
3
Experiment
3
Fake news
3
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18
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Article
26
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Article in journal
26
Aufsatz in Zeitschrift
26
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English
26
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Duan, Wenjing
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Zhang, Jie Jennifer
2
Akkiraju, Rama
1
Averbeck, Joshua M.
1
Benbasat, Izak
1
Benlian, Alexander
1
Boh, Wai Fong
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Chen, Jianqing
1
Cheng, Yichen
1
Choi, HanByeol Stella
1
Choudhary, Vidyanand
1
Deng, Bingjie
1
Gal, David
1
Galletta, Dennis F.
1
Ghose, Anindya
1
Goh, Kim Huat
1
Gupta, Sumeet
1
Hoffmann, Christian
1
Hong, Yili
1
Hou, Jinghui
1
Hu, Yuheng
1
Huang, Jianxiong
1
Jabr, Wael
1
Janze, Christian
1
Jensen, Matthew L.
1
Kehoe, Juan Luo
1
Kilic, Isil Yakut
1
Kim, Keehyung
1
Kim, Sung S.
1
Kwak, Chanhee
1
Lee, Heeseok
1
Lee, Ho Cheung Brian
1
Lee, Junyeong
1
Lee, Young-Jin
1
Li, Xinxin
1
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Published in...
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Journal of management information systems : JMIS
Journal of business research : JBR
205
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
59
The journal of product & brand management
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
42
Electronic commerce research
37
Tourism management : research, policies, practice
37
Journal of advertising research
36
The journal of brand management : an international journal
35
Journal of promotion management : JPM
34
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
SpringerLink / Bücher
29
International journal of contemporary hospitality management
28
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
26
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Psychology & marketing
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
26
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
3
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
4
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
5
The effect of the expressed anger and sadness on online news believability
Deng, Bingjie
;
Chau, Michael
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 959-988
Persistent link: https://www.econbiz.de/10012804188
Saved in:
6
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
7
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
Generating business intelligence through social media analytics : measuring brand personality with consumer-, employee-, and firm-generated content
Hu, Yuheng
;
Xu, Anbang
;
Hong, Yili
;
Gal, David
;
Sinha, Vibha
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 893-930
Persistent link: https://www.econbiz.de/10012198625
Saved in:
9
Disrupting unwanted habits in online gambling through information technology
Hou, Jinghui
;
Kim, Keehyung
;
Kim, Sung S.
;
Ma, Xiao
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
Saved in:
10
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
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