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~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type_genre:"Mehrbändiges Werk"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Online customers, digital marketing : the CMO-CIO connection
Peterson, Michael
;
Koch, Volkmar
;
Gröne, Florian
;
Vo, …
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 219-221
Persistent link: https://www.econbiz.de/10003941772
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