Pattama Buayai; Jintanee Ru-Zhue; Prasit Rungruang; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-15
among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were … frameworks that prepare new-generation accountants to navigate the technological challenges of the open innovation era …-generation accountants are well-equipped to navigate the challenges of the open innovation era. …