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  • Search: subject:"Operational Competence"
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Year of publication
Subject
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Brand 3 Brand image 3 Brand management 3 Consumer behaviour 3 Konsumentenverhalten 3 Markenartikel 3 Markenführung 3 Markenimage 3 B-to-B-Marketing 1 B2B branding 1 Brand concept consistency 1 Brand extension 1 Brand identity 1 Brand sensitivity 1 Business services 1 Business-to-business marketing 1 Competence 1 Competitive advantage 1 Dienstleistungssektor 1 Dynamic capabilities 1 Dynamische Kompetenzen 1 Empirical Methods 1 Freie Berufe 1 KMU 1 Kompetenz 1 Lieferantenmanagement 1 Markentransfer 1 Operational Competence 1 Operational competence 1 Perceived conceptual competence 1 Perceived operational competence 1 Professional service firms 1 Professional services 1 Purchasing 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 SME 1 Service brands 1 Service industry 1 Small and medium-sized enterprises 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 3 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
All
English 4
Author
All
Benson-Rea, Maureen 1 Brodie, Roderick J. 1 Brown, Brian 1 Casidy, Riza 1 Done, Adrian 1 Liu, Di 1 Medlin, Christopher J. 1 Mohan, Mayoor 1 Nyadzayo, Munyaradzi W. 1 Wang, Haizhong 1
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Institution
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IESE Business School, Universidad de Navarra 1
Published in...
All
IESE Research Papers 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Journal of business research : JBR 1 Marketing theory 1
Source
All
ECONIS (ZBW) 3 RePEc 1
Showing 1 - 4 of 4
Cover Image
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong; Liu, Di - In: Journal of business research : JBR 117 (2020), pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Cover Image
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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Cover Image
Developing operational competence in purchasing
Done, Adrian - IESE Business School, Universidad de Navarra - 2011
This paper contributes to the emerging theory of purchasing competence. First, it replicates and cross-validates the construct with five underlying supply-side competence dimensions of Narasimhan, Jayaram and Carter (2001), using telephone survey data from 200 high-turnover European companies....
Persistent link: https://www.econbiz.de/10008852645
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