Wei, Shaobo; Deng, Chengnan; Liu, Hua; Chen, Xiayu - In: Journal of Enterprise Information Management 37 (2024) 4, pp. 1161-1184
in China, we use stochastic frontier analysis to calculate marketing capability and operational capability and use …’s operational capability. Originality/value Drawing from RDT and TCT, this study extends the research on the impact of supply chain … relationship, and it is further moderated by marketing capability and operational capability, providing insights for managers. …