Search Results - subject:"Optimal Distinctiveness"

Going beyond optimal distinctiveness : strategic positioning for gaining an audience composition premium

Majzoubi, Majid; Zhao, Eric Yanfei - In: Strategic management journal 44 (2023) 3, pp. 737-777

Persistent link: https://www.econbiz.de/10014301278

It is time for optimal distinctiveness : corporate social responsibility engagement under dynamic competitive effects during the COVID-19 crisis

Liu, Yi; Ruikun, Duan - In: Business ethics, the environment & responsibility 32 (2023) 1, pp. 4-23

Persistent link: https://www.econbiz.de/10013471898

The influence of task environmental uncertainty on the balance between normative and strategic corporate social responsibility

Skandera, David J.; McKenny, Aaron F.; Combs, James G. - In: Journal of management 49 (2023) 3, pp. 1037-1069

Persistent link: https://www.econbiz.de/10014246284

Reaching an optimally distinctive csr strategy : examining the antecedents of CSR scope conformity and emphasis differentiation among Chinese publicly listed companies

Zhang, Yanlong; Zhou, Xiaoyu; Lyles, Marjorie A. - In: Management and organization review : MOR ; the official … 19 (2023) 1, pp. 32-63

Persistent link: https://www.econbiz.de/10014247138

Cool brands and hot attachments : their effect on consumers' willingness to pay more

Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929

Persistent link: https://www.econbiz.de/10014252220

How strategic conformity interacts with innovation: An empirical study on Korean manufacturing firms from the perspective of optimal distinctiveness

Lim, Myung Sub; Kim, Choo Yeon; Yoo, Jae Wook - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-18

optimal distinctiveness, has emphasized the configuration of competing forces that make firms simultaneously similar by … rationale, we conducted research to test the hypotheses for optimal distinctiveness in the strategies of manufacturing firms in … innovation. It also suggests that firms in the industry with high volatility have difficulties in managing optimal …

Persistent link: https://www.econbiz.de/10012620430