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How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012310883
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