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  • Search: subject:"Optimal performance factors"
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Brewing industry 1 Global marketing 1 Location 1 Multinationals 1 Optimal performance factors 1 Production management 1 Quantitative technologies 1
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Hoffman, James J. 1 Schniederjans, Marc J. 1
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International Journal of Operations & Production Management 1
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A Two‐stage Model for Structuring Global Facility Site Selection Decisions : The Case of the Brewing Industry
Hoffman, James J.; Schniederjans, Marc J. - In: International Journal of Operations & Production Management 14 (1994) 4, pp. 79-96
A critical concern for firms pursuing global expansion strategies involves facility site evaluation and selection. For expansion to be successful, corporations must identify countries and facility sites that offer a good fit with the firm′s overall corporate strategy. Unfortunately, little has...
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