Search Results - subject:"Order‐of‐entry"

Country market sequential order-of-entry : a learning effects approach

Azab, Carol; Key, Thomas Martin; Clark, Terry - In: Journal of global marketing 30 (2017) 4, pp. 210-227

Persistent link: https://www.econbiz.de/10011779452

Is there a negative relationship between the order-of-brand entry and market share?

Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10011486450

The existence of double jeopardy within the order of entry effect

Wilkie, Dean C. H.; Johnson, Lester W. - In: Journal of strategic marketing 25 (2017) 4, pp. 334-341

Persistent link: https://www.econbiz.de/10011871392

First-mover advantage through distribution : a decomposition approach

Nishida, Mitsukuni - In: Marketing science 36 (2017) 4, pp. 590-609

Persistent link: https://www.econbiz.de/10011744825

Effects of international entry‐order strategies on foreign subsidiary exit : The case of Korean chaebols

Park, Young‐Ryeol; Yul Lee, Jeoung; Hong, Sunghoon - In: Management Decision 49 (2011) 9, pp. 1471-1488

' subsidiaries have better survival rates than do those of latecomers. Originality/value – The analysis advances order‐of‐entry … research by exploring the international order‐of‐entry strategies of chaebol multinationals and their impact on international … exit and the interrelationship between the order‐of‐entry and core competencies of chaebol multinationals. …

Persistent link: https://www.econbiz.de/10014933196

Overcoming late entry : the importance of entry position, inferences and market leadership

Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 409-429

Persistent link: https://www.econbiz.de/10010512562

Order of entry into foreign countries by US multinationals since 1965 : role of psychic distance over time and across sectors

Singh, Suresh - In: International journal of business and globalisation : IJBG 15 (2015) 2, pp. 171-192

Persistent link: https://www.econbiz.de/10011574653

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Pentina, Iryna - 2008

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...

Persistent link: https://www.econbiz.de/10009475012

Do switching costs really provide a first‐mover advantage?

Molina‐Castillo, Francisco‐Jose; … - In: Marketing Intelligence & Planning 30 (2012) 2, pp. 165-187

Purpose – The purpose of this article is to present a model that compares the switching costs that consumers face when they buy pioneering and follower products. Design/methodology/approach – A study of 255 new products indicates that switching costs are actually higher when switching from...

Persistent link: https://www.econbiz.de/10014946295

Survival Determinants for Online Retailers

Nikolaeva, Ralitza; Kalwani, Manohar U; Robinson, William T - In: Review of Marketing Science 7 (2009) 1

stage entrants have higher survival rates versus growth stage entrants, there is no significant impact for rank order of … entry or pioneer leadtime. These mixed results point to modest early mover advantages in online retailing. While some e …

Persistent link: https://www.econbiz.de/10014619499