Search Results - subject:"Order‐of‐entry"

Survival Determinants for Online Retailers

Nikolaeva, Ralitza; Kalwani, Manohar U.; Robinson, … - In: Review of Marketing Science 7 (2009) 1, pp. 1-1

stage entrants have higher survival rates versus growth stage entrants, there is no significant impact for rank order of … entry or pioneer leadtime. These mixed results point to modest early mover advantages in online retailing. While some e …

Persistent link: https://www.econbiz.de/10008497223

The erosion of pioneer advantage in the European mobile telecommunications industry

Fernández, Zulima; Usero, Belén - In: Service Business 1 (2007) 3, pp. 195-210

Persistent link: https://www.econbiz.de/10008515372

Investigating the Relationship Between Time in Market and Pioneering Advantage

Brown, Christina L.; Lattin, James M. - In: Management Science 40 (1994) 10, pp. 1361-1369

the form of an order-of-entry effect: a permanent share advantage that is greatest for the first brand to enter a market … and smaller for each subsequently entering brand. Conceptually, an order-of-entry effect implies that the share advantage …

Persistent link: https://www.econbiz.de/10009214224

Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety

Bohlmann, Jonathan D.; Golder, Peter N.; Mitra, Debanjan - In: Management Science 48 (2002) 9, pp. 1175-1195

Several studies have demonstrated an order-of-entry effect on market share, suggesting that pioneers outperform later …

Persistent link: https://www.econbiz.de/10009214070

ALR TECHNOLOGIES AND INDUSTRY EMERGENCE

MACDONALD, Roderick; HANUM, Yuhilza - In: Global Journal of Strategies, Governance & Applied Economics 2, 1, pp. 23-30

ALRT illustrates how the order of entry literature and the product life cycle literature do not provide a sufficient … understanding of industry emergence to guide or explain business strategy at industry birth. The order of entry and life cycle …

Persistent link: https://www.econbiz.de/10009223251

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages

Huff, Lenard C.; Robinson, William T. - In: Management Science 40 (1994) 10, pp. 1370-1377

Research has established that for surviving brands, market pioneers have a higher average market share than later entrants. By moving first, market pioneers often develop sustainable market share advantages. Longer leadtime, which is the time between entries, should increase these pioneer...

Persistent link: https://www.econbiz.de/10009197389

Brand Extensions: When to Use Them

Sullivan, Mary W. - In: Management Science 38 (1992) 6, pp. 793-806

performance of brand extensions depends on order of entry. The results indicate that early-entering brand extensions do not … order of entry. Fourth, the extensions obtained smaller market share premia from entering early than did new-name products. …

Persistent link: https://www.econbiz.de/10009204202

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Kalyanaram, Gurumurthy; Urban, Glen L. - In: Marketing Science 11 (1992) 3, pp. 235-250

A time series cross-sectional analysis of 18 successful later entrants in 8 categories of consumer packaged goods over the period from October 1983 to January 1988 confirms previous empirical findings that, after correcting for differences in marketing effort, later entrants suffer a long-term...

Persistent link: https://www.econbiz.de/10008789765