The study of strategy is the study of how firms gain and maintain a competitive advantage in the marketplace. It is an examination of both the types of strategy that appear to be most successful in a given situation, as well as the organizational resources, systems, principles, and processes...

This text covers an array of methods needed for undertaking qualitative data collection & analysis. It includes 30 chapters each focusing on a specific technique including chapters on traditional methods, analysis techniques, intervention methods & the latest developments in research methods