We study diffusion indices constructed from qualitative surveys to provide real-time assessments of various aspects of economic activity. In particular, we highlight the role of diffusion indices as estimates of change in a quasi extensive margin, and characterize their distribution, focusing on...

Qualitative Marketing Research- Front Cover -- Qualitative Marketing Research -- Title Page -- Copyright Page -- Contents -- Introduction -- Chapter 1: Why we need qualitative research methods: the role of research in marketing -- Data-based marketing decisions -- Qualitative vs. quantitative:...