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~source:"econstor"
~person:"Hernández-García, Ángel"
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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
Sejati Ananda, Artha
;
Hernández-García, Ángel
; …
- In:
Journal of Innovation & Knowledge (JIK)
1
(
2016
)
3
,
pp. 170-180
social media marketing strategy and strategic actions in the context of the marketing
organization
theory
, and discusses the …
Persistent link: https://www.econbiz.de/10011946718
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