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  • Search: subject:"Organizational buying decision-making framework"
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Subject
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Beziehungsmarketing 1 Conflict 1 Customer orientation 1 Go-to-market 1 Marketing management 1 Marketingmanagement 1 Organizational buying decision-making framework 1 Relationship marketing 1 Salespeople 1 Salesperson-owned loyalty 1 Selling 1 Selling orientation 1 Verkauf 1 Verkaufspersonal 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Anaza, Nwamaka A. 1 Bhattarai, Ashok 1 Rutherford, Brian N. 1 Wu, Gavin Jiayun 1
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The journal of business & industrial marketing 1
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ECONIS (ZBW) 1
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Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.; Rutherford, Brian N.; Wu, Gavin Jiayun; … - In: The journal of business & industrial marketing 38 (2023) 3, pp. 680-697
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