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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Chowdhury, Tamgid Ahmed"
~person:"Bhagat, Parimal"
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Journal of nonprofit & public sector marketing
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
Saved in:
2
Limitations of the theories of nonprofits and benchmarking services delivery dimensions of poverty-reduction programs in rural Bangladesh
Chowdhury, Tamgid Ahmed
;
Mukhopadhaya, Pundarik
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009714686
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