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~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Marketingmanagement"
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Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
5
Journal of strategic marketing
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3
Marketing theory
3
DBI-Materialien
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Başbakanlık Devlet Istatistik Enstitüsü, Yayin
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Betriebswirtschaftlicher Wandel in Deutschland : Festschrift für Horst-Günter Ptak
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Creating and capturing value : perspectives and cases on electronic commerce
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Doctoral thesis / Department of Business Administration, University of Uppsala
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Effective digital marketing for improving society behavior toward DEI and SDGs
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Enhancing customer engagement through location-based marketing
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Herausforderungen für das Marketing in Forschung und Lehre : Dokumentation des Marketing-Symposiums anläßlich des 20jährigen Jubiläums des Lehrstuhls für Absatzwirtschaft der Universität Hohenheim am 13./14.10.1995 auf Schloß Haigerloch
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Who gets the money? : strategic orientations and resource attraction by not-for-profit
organizations
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 475-499
Persistent link: https://www.econbiz.de/10013417413
Saved in:
2
A stakeholder perspective on the market orientation of Swiss nonprofit
organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
3
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
4
Market orientation of riding schools : a comparison of for profit and nonprofit
organizations
using structural equation modeling
Wiegandt, Katharina
;
Spiller, Achim
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10011783991
Saved in:
5
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
6
A praxis framework for implementing market orientation into charities
Chad, Paul
;
Motion, Judy
;
Kyriazis, Elias
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 28-55
Persistent link: https://www.econbiz.de/10009738228
Saved in:
7
Development of a market orientation research agenda for the nonprofit sector
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009738230
Saved in:
8
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
9
Positioning strategies for social cause
organizations
: a multivariate analysis of dimensions and ideals
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 99-133
Persistent link: https://www.econbiz.de/10009241356
Saved in:
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