Kato, Takumi; Endo, Yuko; Fujiwara, Sayu; Zhu, Yu; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 6, pp. 1429-1441
label) with an orthogonal array, the conditions for bottles with and without labels are completely aligned. The authors … bottles. The authors also applied an orthogonal array used for many years to optimize objective numerical values in marketing …