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  • Search: subject:"Outcome-based pricing"
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Year of publication
Subject
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Contract 2 Outcome-based pricing 2 Preismanagement 2 Pricing strategy 2 Vertrag 2 Agency theory 1 Beziehungsmarketing 1 Bundling strategy 1 Consumer behaviour 1 Contracting 1 Gain-sharing 1 Gerechtigkeit 1 Justice 1 Konsumentenverhalten 1 Leistungsbündel 1 Opportunism 1 Performance-based contracting 1 Price fairness 1 Prinzipal-Agent-Theorie 1 Relationship marketing 1 Risiko 1 Risk 1 Risk perception 1 Selling 1 Solutions 1 Value-based pricing 1 Verkauf 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Totzek, Dirk 2 Keränen, Joona 1 Kienzler, Mario 1 Pieringer, Eva C. 1 Salonen, Anna 1 Terho, Harri 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 2
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona; Kienzler, Mario; Salonen, Anna; Terho, … - In: Industrial marketing management : the international … 115 (2023), pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
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Cover Image
Agency problems in solution selling : how customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing
Pieringer, Eva C.; Totzek, Dirk - In: Industrial marketing management : the international … 106 (2022), pp. 279-291
Persistent link: https://www.econbiz.de/10014226513
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