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An empirical study of the outcome-driven implementation in small- and medium-sized enterprises
Shi, Yangyan
;
Gao, Yangfei
;
Arthanari, Tiru
;
Humdan, …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10013539017
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