setting and a positive impact on outside-in entrepreneurial marketing capability; outside-in entrepreneurial marketing … capability has a negative effect on effectual problem setting; outside-in entrepreneurial marketing capability plays a partially … negatively moderates the relationship between organisational sensemaking and outside-in entrepreneurial marketing capability. It …

This article explores the empirical relevance of researching outside-in politicization processes in European studies … – including state fragility and state–society relations – are relevant to explaining the (non-)involvement of CSOs in outside-in …

the outside-in, inside-out, and coupled paradigms. A quantitative study was carried out considering a sample of 187 … Portuguese SMEs. The findings revealed that these organizations favored the adoption of the outside-in paradigm. The inside …-out model was the least relevant, especially for smaller companies (i.e., small and micro-companies). The most adopted outside-in …

the outside-in, inside-out, and coupled paradigms. A quantitative study was carried out considering a sample of 187 … Portuguese SMEs. The findings revealed that these organizations favored the adoption of the outside-in paradigm. The inside …-out model was the least relevant, especially for smaller companies (i.e., small and micro-companies). The most adopted outside-in …