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Search: subject:"Outside-in perspective"
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Firm performance
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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R&D, networking expenses, and firm performance : an integration of the inside-out and outside-in perspectives
Liu, Jinxin
;
Sheng, Shibin
;
Shu, Chengli
;
Zhao, Mengli
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 111-121
Persistent link: https://www.econbiz.de/10012490954
Saved in:
2
Differential effects of firm generated content on consumer digital engagement and firm performance : an
outside-in
perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
3
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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