Search Results - subject:"Over–the–top"

Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach

Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 76 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014460800

COVID-19, over-the-top services, and the future of pay television : the case of South Korea

Sung, Nakil - In: Applied economics 56 (2024) 26, pp. 3063-3077

Persistent link: https://www.econbiz.de/10014526582

Kids content as IPTV operator's new differentiator : the Korean case

Jang, Chaeyun; Kim, Seongcheol - In: Telecommunications policy : the international journal … 48 (2024) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10015069600

Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry : a machine-learning approach

Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; … - In: Telecommunications policy : the international journal … 48 (2024) 8, pp. 1-18

Persistent link: https://www.econbiz.de/10015069735

Beliefs, flow and habit in continuance of over-the-top (OTT) platforms

Soren, Anup Anurag; Chakraborty, Shibashish - In: International journal of retail and distribution management 52 (2024) 2, pp. 183-200

Persistent link: https://www.econbiz.de/10014484237

Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour

Sahu, Garima; Singh, Gurinder; Gurmeet Singh; Gaur, Loveleen - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1634-1656

Purpose With over-the-top (OTT) streaming services rapidly transforming the media industry and saturating the market …

Persistent link: https://www.econbiz.de/10015340913

Examining factors affecting local IPTV users’ intention to subscribe to global OTT service through their local IPTV service

Lim, Chulmin - 2021

In November 2018, LG Uplus had a partnership with Netflix for the first time in South Korea and started to offer the integrated service which is available to subscribe and use Netflix through its IPTV. Despite of huge influence of integrated service to local media industry, there are few studies...

Persistent link: https://www.econbiz.de/10012606312

Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa

Tengeh, Robertson Khan; Udoakpan, Nokuphiwa - In: Management dynamics in the knowledge economy 9 (2021) 2/32, pp. 257-277

Persistent link: https://www.econbiz.de/10012596793

Examining factors affecting local IPTV users' intention to subscribe to global OTT service through their local IPTV service

Lim, Chulmin - 2021

Persistent link: https://www.econbiz.de/10012804730

Watching is valuable : consumer views : content consumption on OTT platforms

Chakraborty, Debarun; Siddiqui, Mujahid; Siddiqui, Aaliyah - In: Journal of retailing and consumer services 70 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014235399