Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As...

Employing fixed effects regression models, this study examines influential factors of OTT video market growth in 50 countries. The results suggest that Netflix market entry, OTT market concentration, traditional pay TV market size, mobile broadband infrastructure, and income contribute to the...