Search Results - subject:"Over-categorization"

The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction

Yan, Huan; Chang, En-Chung; Chou, Ting-Jui; Tang, Xiaofei - In: Journal of Business Research 68 (2015) 3, pp. 631-638

experiments involving 191 participants in total confirm the existence of the over-categorization effect, examine the influence of … suggest that over-categorization ultimately pushes satisfaction level in the negative direction. Given a group of …

Persistent link: https://www.econbiz.de/10011193917

The over-categorization effect : how the number of categorizations influences shoppers' perceptions of variety and satisfaction

Yan, Huan; Chang, En-Chung; Chou, Ting-Jui; Tang, Xiaofei - In: Journal of business research : JBR 68 (2015) 3, pp. 631-638

Persistent link: https://www.econbiz.de/10010496160