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Automotive industry 1 Beziehungsmarketing 1 Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Customer satisfaction 1 Kfz-Industrie 1 Konsumentenverhalten 1 Kraftfahrzeug 1 Kundenzufriedenheit 1 Malaysia 1 Markenartikel 1 Markenführung 1 Markenimage 1 Motor vehicle 1 PCMO 1 Relationship marketing 1 Switching behaviour 1 Wechselverhalten 1 brand image 1 brand switching 1 brand trust 1 consumer switching behaviour 1 customer satisfaction 1 lubricant brands 1 mediator effects 1 passenger car motor oil 1 price 1 promotion 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Mohd. Haniff Jedin 1 Narentheren Kaliappen 1 Nik Ab Halim Nik Abdullah 1 Wan Nurisma Ayu Wan Ismail 1
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International journal of services, economics and management 1
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ECONIS (ZBW) 1
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Did you mean: subject:"pcms" (26 results)
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Car lubricant brands switching behaviour in Malaysia : the role of customer satisfaction as mediator
Mohd. Haniff Jedin; Nik Ab Halim Nik Abdullah; Wan … - In: International journal of services, economics and management 16 (2025) 3, pp. 253-276
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