Mandhachitara, Rujirutana; Allapach, Siriporn (NaPombhejara) - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 2, pp. 161-181
Purpose This paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok, Thailand. Design/methodology/approach Small business performance is a formative measurement consisting of...