Bednall, David H.B.; Valos, Michael J. - In: International Journal of Productivity and Performance … 54 (2005) 5/6, pp. 438-450
Purpose – To investigate whether strategic orientation affects the evaluation of specific market research projects in for‐profit firms. Design/methodology/approach – A small‐scale follow‐up survey was conducted, building on qualitative and quantitative research among a sample of the...