A fundamental problem for measuring marketing performance is defining and identifying both the best metrics and best practice. This article, based on a three-year research project among major companies, summarises both what firms do and what the research implied they should do. It proposes a...

Prior studies examined the effects of rater and ratee on performance-related evaluations (PREs) either individually or in conjunction with one other variable. This study extended the literature by adopting a more complete approach. It examined the interaction effect between rater, ratee and...

In this paper, we draw the thinking context for production process piloting according to flexibility approach. We apply a transversal process that defines the strategic purposes and deploys them on business processes and activities to define at the end action levers that permit reaching the...

This paper gives an overview of the theories underlying the major portfolio performance measurement models, with an empirical application to assess the market timing and stock-picking abilities of an exhaustive sample of 60 Swiss-equity investment funds over the 1977-1999 period.

Measured individual performance often depends on random factors which also affect the performances of other workers in the same firm, industry, or market. In these cases, relative performance evaluation (RPE) can provide incentives while partially insulating workers from the common uncertainty....