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Search: subject:"PERSUASIVENESS"
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Consumer behaviour
3
Konsumentenverhalten
3
PERSUASIVENESS
3
ПЕРСУАЗИВНОСТЬ
3
Advertising
2
Advertising effects
2
POLITICAL LINGUISTICS
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PRAGMATICS
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SLOGAN
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STYLISTIC DEVICES
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Werbewirkung
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Werbung
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persuasiveness
2
ЛОЗУНГ
2
ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА
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ПРАГМАТИКА
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СТИЛИСТИЧЕСКИЕ СРЕДСТВА
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Audit Judgment
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BRAND
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Benthams Theory
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COGNITIVE MARKETING
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Client Integrity
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Cognition
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Cognitive-style
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E-commerce
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Economics of information
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Electronic Commerce
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Empirical-test
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Evidence Consistency
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Finance
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Fraud Detection
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Humor
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Informationsökonomik
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Kognition
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Narrative Methode
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Brusenskaja, Ljudmila Aleksandrovna
1
Eisend, Martin
1
Goodwin, J.
1
Kulikova, Ėlla Germanovna
1
Li, Zhe
1
Wang, Xuequn
1
Xia, Chunyu
1
Xu, Jian
1
АНДРЕЕВНА, ВАСИЛЬЕВА МАРИЯ
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ВЛАДИМИРОВНА, ВАСИЛЬЕВА ЕЛЕНА
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ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
3
European research studies
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
3
RePEc
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BASE
1
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1
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Cognitive principles and
persuasiveness
of social anti-drug advertising
Kulikova, Ėlla Germanovna
;
Brusenskaja, Ljudmila …
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
4
ЛИНГВОПРАГМАТИЧЕСКИЕ СТРАТЕГИИ ПРОДВИЖЕНИЯ БРЕНДОВ ТУРИСТСКИХ ДЕСТИНАЦИЙ
ЮРЬЕВНА, ВОСТРИКОВА ИРИНА
- In:
ИЗВЕСТИЯ …
(
2012
)
3
,
pp. 54-58
В статье рассматриваются основные стратегии и тактики, применяемые для продвижения брендов туристских дестинаций. В рамках междисциплинарного подхода...
Persistent link: https://www.econbiz.de/10011221740
Saved in:
5
КОММУНИКАТИВНО-ПРАГМАТИЧЕСКИЕ И ЛИНГВОСТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ АНГЛОЯЗЫЧНЫХ ПОЛИТИЧЕСКИХ ЛОЗУНГОВ
АНДРЕЕВНА, ВАСИЛЬЕВА МАРИЯ
- In:
ИЗВЕСТИЯ …
(
2011
)
3
,
pp. 80-82
В статье рассматриваются особенности применения лингвостилистических средств в зависимости от коммуникативно-прагматических характеристик лозунгов. В...
Persistent link: https://www.econbiz.de/10011221513
Saved in:
6
МЕЖДУНАРОДНЫЙ ОПЫТ УПРАВЛЕНИЯ ТУРИЗМОМ
ВЛАДИМИРОВНА, ВАСИЛЬЕВА ЕЛЕНА
- In:
ИЗВЕСТИЯ …
(
2010
)
3
,
pp. 69-69
В статье рассматриваются особенности применения лингвостилистических средств в зависимости от коммуникативно-прагматических характеристик лозунгов. В...
Persistent link: https://www.econbiz.de/10011220749
Saved in:
7
The effects of source integrity and consistency of evidence on auditors' judgments
Goodwin, J.
-
1999
This study uses the Elaboration Likelihood Model as a theoretical framework to examine auditors' sensitivity to the integrity of an evidence source, the consistency of more than one piece of evidence and the interaction between these two factors. Two independent scenarios were examined. The...
Persistent link: https://www.econbiz.de/10009448520
Saved in:
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