AZIZI, Shahriar; HOSSEINABADI, Vahid - In: Management and Marketing Journal XII (2014) 1, pp. 52-66
Pharmaceutical companies play a critical role in healthcare economy. Articulating mission statement of a Pharmaceutical …, Indian and American pharmaceutical companies are analyzed. By using content analysis, frequencies of nine elements of the …/growth/profitability, philosophy, self-perception, public image and employee were investigated. 98 mission statements of pharmaceutical companies (32 …