Search Results - subject:"PHARMACEUTICAL INDUSTRY"

Direct-to-consumer advertising of prescription pharmaceuticals : views of physicians and consumers /

Ng, Chor Shan Sian.

Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2007.

Persistent link: https://www.econbiz.de/10009480610

Sansom, Lloyd N

payers have generally not been acknowledged by the pharmaceutical industry, which has concentrated on registration of the …

Persistent link: https://www.econbiz.de/10009483631

The Diffusion of a Pharmaceutical Innovation in Ireland

Ryan, J.F.; Murray, J.A. - In: European Journal of Marketing 11 (1977) 1, pp. 3-12

Discusses marketing problems associated with the introduction of new products that are often amenable to analysis and solution through using behavioural principles. Proposes that studies of innovation diffusion can therefore provide excellent case illustrations of the analytical power of...

Persistent link: https://www.econbiz.de/10014725158

Marketing Logistics Systems Analysis

Gregson, Richard - In: European Journal of Marketing 11 (1977) 3, pp. 214-246

the pharmaceutical industry, where the materials flow path through the company provides a logical connection for all the … development of a decision‐making approach for logistics management – the pharmaceutical industry was selected for study. Uses …

Persistent link: https://www.econbiz.de/10014725167