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Search: subject:"PLS-SEM approach"
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PLS-SEM approach
2
5G technology
1
And PLS-SEM approach
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anchoring price
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International journal of innovation and technology management : IJITM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Understanding the mediating effect of anchoring price in extant mature 4G and market-creating 5G technology products
Shah, Sayed Kifayat
;
Tang, Zhongjun
- In:
International journal of innovation and technology …
20
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014233076
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2
Integrating digital influencer persuasion model and theory of planned behavior : the mediating role of consumer involvement in endorsed brands
Fayyaz, Muhammad Shahzeb
;
Abbasi, Amir Zaib
;
Kumar, Sanjeev
- In:
Journal of retailing and consumer services
85
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015441865
Saved in:
3
Determinants of entrepreneurial intentions and the moderation of entrepreneurial education : a study of the Brazilian context
Cassol, Alessandra
;
Tonial, Graciele
;
Machado, Hilka …
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013536014
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