Search Results - subject:"PPM model"

A study on consumer behavior in non-face-to-face leisure activities applying the PPM model: Focusing on online music performances

Byun, Hyojeong - In: Global Business & Finance Review (GBFR) 29 (2024) 4, pp. 1-15

Purpose: This study applied the PPM model to study consumer behavior in non-face-to-face leisure activities in the era … pandemic using the initially derived PPM model-based factors. Through factor analysis, 5 push factor items, 4 pull factor items … environment changed due to COVID-19, and it is expected that the application of the PPM model and leisure behavior intention can …

Persistent link: https://www.econbiz.de/10015098932

A study on consumer behavior in non-face-to-face leisure activities applying the PPM model : focusing on online music performances

Byun, Hyojeong - In: Global business and finance review 29 (2024) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10015056550

What factors influence the churn intention in the context of online learning platform

Yan, Jinzhe; Kim, Yeonggil; Zhao, Zhao - In: Journal of international trade & commerce 18 (2022) 5, pp. 37-50

Persistent link: https://www.econbiz.de/10013483284