Search Results - subject:"PRICE COMPARISON"

The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students

Verma, Pranay; Sharma, Anil Kumar - In: International Journal of Online Marketing (IJOM) 7 (2017) 4, pp. 39-51

. This research is interplay of product display, customer loyalty, perceived risk and price comparison to ascertain their …, customer loyalty and price comparison on assortment satisfaction has been empirically verified by exploratory factor analysis … and tested by structural equation modeling. The findings prove that price comparison is the most important factor …

Persistent link: https://www.econbiz.de/10012046823

Why offer lower prices to past customers? : inducing favorable social price comparisons to enhance customer retention

Lee, Seung Hwan; Fay, Scott - In: Quantitative marketing and economics : QME 15 (2017) 2, pp. 123-163

Persistent link: https://www.econbiz.de/10011737068

Estimation of medical equipment prices : a case study of tomotherapy equipment in the Czech Republic

Donin, Gleb; Barták, Miroslav; Kneppo, Peter - In: Journal of business economics and management 18 (2017) 6, pp. 1193-1211

Persistent link: https://www.econbiz.de/10011781081

Paying for prominence

Armstrong, Mark; Zhou, Jidong - Volkswirtschaftliche Fakultät, … - 2011

the more expensive product. Second, sellers can advertise prices on a price comparison website, so that consumers …

Persistent link: https://www.econbiz.de/10009004146

Visualizing asymmetric competition among more than 1,000 products using big search data

Ringel, Daniel M.; Skiera, Bernd - In: Marketing science 35 (2016) 3, pp. 511-534

Persistent link: https://www.econbiz.de/10011499008

The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition

Viglia, Giampaolo; Mauri, Aurelio; Carricano, Manu - In: International journal of hospitality management 52 (2016), pp. 46-55

Persistent link: https://www.econbiz.de/10011442791

When remembering disrupts knowing : blocking implicit price memory

Kyung, Ellie J.; Thomas, Manoj - In: Journal of marketing research : JMR 53 (2016) 6, pp. 937-953

Persistent link: https://www.econbiz.de/10011648405

99 cent: Price Points in E-Commerce

Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf - 2010

Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equi- librium with positive markups. We use data from an Austrian price com- parison...

Persistent link: https://www.econbiz.de/10010294875

99 cent: Price Points in E-Commerce

Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf - Institut für Volkswirtschaftslehre, … - 2010

Persistent link: https://www.econbiz.de/10008619277

Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality

Hackl, Franz; Weiss, Bernhard; Winter-Ebmer, Rudolf - 2009

the last-click- through concept). We use a large representative data set obtained from a price-comparison site which …

Persistent link: https://www.econbiz.de/10010294860