Search Results - subject:"PRIVATE LABEL"

Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10015373810

Dual branding by national brand manufacturers : drivers and outcomes

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87

Persistent link: https://www.econbiz.de/10014582918

Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs …). With the grocery retail space undergoing various transitions over the years, the battleground between private label brands …

Persistent link: https://www.econbiz.de/10014529726

How do different product categories involve the retailer's assortment management strategies? : the case of the US

Ruiz-Real, Jose Luis; Uribe-Toril, Juan; Martín … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1311-1328

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

Persistent link: https://www.econbiz.de/10015402992