Stankov, Nina Angelovska - In: UTMS journal of economics / University of Tourism and … 14 (2023) 2, pp. 188-198
, influencing the overall online purchasing experience and the ability to address encountered problems. This research, based on … explore the relationship between the level of digital skills, internet purchasing behavior, and the reporting of problems. The … purchasing. Additionally, individuals with lower digital skills are more likely to refrain from reporting problems during online …