Purpose This study analyzes what type of influencer - microcelebrity or microinfluencer - is best suited to promoting healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical study with a real healthy food brand was developed...

This study is the first to establish a chronology of food crises in Germany from the sixteenth century to their disappearance in the late 1860s based on a standard methodology to detect cycles in commodity prices. To this end, we develop an aggregate rye price series, deflate it by a consumer...

The changes in market structures in post-socialist economies have led to a significant increase in interest in the dynamics of corporate concentration and its broader socio-economic impacts. This study aimed to assess Hungary's food industry over a 30-year period (1993-2022), with a primary...

This study addresses a gap in the literature on how quality management practices within the food supply chain can be effectively integrated with digital technologies to enhance Food Supply Chain Sustainable Performance (FSCSP) in the hospitality and tourism sector in Egypt. Thus, a quantitative...