Search Results - subject:"PRODUCT COMPETITIVENESS"

Marketing support of the enterprise competitiveness management system

Savchenko, Tetiana; Nikoliuk, Olena; Bakay, Roman - In: Baltic Journal of Economic Studies 10 (2024) 2, pp. 232-237

Persistent link: https://www.econbiz.de/10015152958

The perceptions of brand coappearance in product placement : cooperation, competition or coopetition?

Chan, Fong Yee; Edwards, Steven Marc - In: European journal of marketing 58 (2024) 11, pp. 2539-2565

Persistent link: https://www.econbiz.de/10015198433

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

Chan, Fanny Fong Yee; Edwards, Steven Marc - In: European Journal of Marketing 58 (2024) 11, pp. 2539-2565

systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on … and its interaction effect with product competitiveness. Findings The study found that coappearing with a product of high … term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention …

Persistent link: https://www.econbiz.de/10015343371

Greening the path to disruptive innovation : the roles of CEOs characteristics, green organizational identity, and green product competitiveness

Kiani, Ataullah; Bullini Orlandi, Ludovico; Chen, Qian - 2024

Persistent link: https://www.econbiz.de/10015339631

Assessing the competitiveness of a wine-making enterprise as a management tool for its development

Osipov, Volodymyr; Niekrasova, Liubov - In: Economy and forecasting : scientific journal (2019) 1, pp. 105-123

Persistent link: https://www.econbiz.de/10012939408

ПОВЫШЕНИЕ КОНКУРЕНТОСПОСОБНОСТИ ПРОДУКЦИИ: ПРОБЛЕМЫ ОПРЕДЕЛЕНИЯ ЭФФЕКТИВНОСТИ

АЛЕКСАНДРОВНА, ЛИТВИНОВА … - In: Бизнес Информ (2013) 3, pp. 252-256

В статье проведен критический анализ существующих подходов к оценке эффективности повышения конкурентоспособности продукции как экономического процесса, на...

Persistent link: https://www.econbiz.de/10011216199

Increase of Product Competitiveness: Problems of Definition of Effectiveness

Litvinova Viktoriya A. - In: Business Inform (2013) 8, pp. 252-256

the theory of product competitiveness is revealed. It justifies a necessity of a more thorough development of issues … connected with definition of effectiveness of increase of product competitiveness. It offers to use the method of comparative … increase of product competitiveness. …

Persistent link: https://www.econbiz.de/10010699739

A study on the consumer's intention to purchase a social enterprise's product

Lin, Yi Hsin; Lin, Feng-Jyh; Wang, Kuo-Hsiung; Tsai, … - In: European journal of international management : EJIM 16 (2021) 1, pp. 166-182

Persistent link: https://www.econbiz.de/10012610902

The role of relationship promoter in new product development collaboration

Permartín, Maria; Sánchez Marín, Gregorio; … - In: Industry and innovation 26 (2019) 1, pp. 57-77

Persistent link: https://www.econbiz.de/10012264748

ЭКОНОМИЧЕСКИЕ ОСОБЕННОСТИ ИННОВАЦИОННОГО ПРОЦЕССА И ПРИОРИТЕТЫ ЕГО РАЗВИТИЯ В АГРОБИЗНЕСЕ

КАЗАКОВА И.Н.; МИРГОРОДСКАЯ О.А. - In: TERRA ECONOMICUS 12 (2014) 3, pp. 96-99

В статье приведены экономические особенности развития инновационного процесса в агробизнесе, определена его специфика, расставлены приоритеты развития...

Persistent link: https://www.econbiz.de/10011249234