Greenhalgh, Christine (contributor); … - 2007
.greenhalgh@economics.ox.ac.uk, or mark.rogers@hmc.ox.ac.uk
Keywords: trade marks, market value, productivity, manufacturing, services
J … for trade marks are suggestive of product innovation, improving the profitability
and productivity of firms. Data on both … productivity, using a
value added production function. The results indicate that firms that trade mark have significantly higher …