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  • Search: subject:"PSYCHOGRAPHICS"
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Year of publication
Subject
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Psychographics 48 Consumer behaviour 41 Konsumentenverhalten 28 psychographics 24 Market segmentation 20 Demographics 14 Marktsegmentierung 10 Holiday behaviour 8 Urlaubsverhalten 8 Lebensstil 7 Lifestyle 7 Target group 7 Zielgruppe 7 Consumers 6 Marketing 5 Marketing management 5 Marketingmanagement 5 demographics 5 segmentation 5 Cluster analysis 4 Destination management 4 Destinationsmanagement 4 India 4 Marketing strategy 4 Relationship marketing 4 Retail trade 4 Segmentation 4 Tourism destination 4 Tourism marketing 4 Tourismusmarketing 4 Tourismusregion 4 Beziehungsmarketing 3 Brand image 3 Brand management 3 Coronavirus 3 Einzelhandel 3 Epidemic 3 Epidemie 3 Factor analysis 3 Indien 3
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Online availability
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Undetermined 61 Free 5
Type of publication
All
Article 76 Other 1
Type of publication (narrower categories)
All
Article in journal 38 Aufsatz in Zeitschrift 38 research-article 27 conceptual-paper 2 review 1 review-article 1 technical-paper 1
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Language
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English 70 Undetermined 7
Author
All
Barber, Nelson A. 4 Litvin, Stephen W. 4 Cruz-Milán, Oliver 3 Guttentag, Daniel 3 Mittal, Banwari 3 Smith, Wayne W. 3 Bruwer, Johan 2 Chan, Kara 2 Herbst, Frikkie 2 Juwaheer, Thanika Devi 2 Leung Ng, Yu 2 Mitchell, Vincent‐Wayne 2 Nabeta, Isaac Nkote 2 Ndawula, Yusuf Katerega 2 Neema, Mori 2 Roediger, Brigitte 2 Struwig, Miemie 2 Taylor, D. Christopher 2 Adnan, Arham 1 Afonso, Carolina 1 Ahmed, Zafar U. 1 Akehurst, Gary 1 Alexandru, Maxim 1 Alias, Hasbalaila 1 Amawate, Vibhas 1 Anuradha, A. 1 Apaolaza, Vanessa 1 Arora, Neerja 1 Barber, Nelson 1 Barth, Sean 1 Barton Cunningham, J. 1 Bhatt, Kedar 1 Bhatt, Nishith 1 Bishop, Melissa 1 Boley, B. Bynum 1 Brusset, Xavier 1 Castillo-Ortiz, Ismael 1 Centinari, Michela 1 Chawla, Deepak 1 Chirumalla, Koteshwar 1
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Published in...
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Journal of Consumer Marketing 8 European Journal of Marketing 4 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 4 Asia Pacific Journal of Marketing and Logistics 2 International Journal of Bank Marketing 2 International Journal of Retail & Distribution Management 2 International Marketing Review 2 Journal of Indian business research 2 Journal of international consumer marketing 2 Journal of strategic marketing 2 Management Decision 2 Marketing Intelligence & Planning 2 World Review of Entrepreneurship, Management and Sustainable Development 2 Annals of Faculty of Economics 1 Asia Pacific journal of marketing and logistics 1 International Journal of Culture, Tourism and Hospitality Research 1 International Journal of Emerging Markets 1 International Journal of Social Economics 1 International Journal of Sports Marketing and Sponsorship 1 International Journal of Wine Business Research 1 International journal of Indian culture and business management : IJICBM 1 International journal of business innovation and research 1 International journal of business innovation and research : IJBIR 1 International journal of contemporary hospitality management 1 International journal of emerging markets 1 International journal of social economics 1 International journal of wine business research 1 International journal of wine business research : IJWBR 1 Journal of Business & Industrial Marketing 1 Journal of Communication Management 1 Journal of Eastern Europe research in business & economics : JEERBE 1 Journal of Product & Brand Management 1 Journal of business & economics research 1 Journal of business research : JBR 1 Journal of destination marketing & management 1 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 1 Journal of hospitality and tourism insights 1 Journal of hospitality marketing & management 1 Journal of international marketing 1 Journal of marketing communications 1
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Source
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ECONIS (ZBW) 38 Other ZBW resources 32 RePEc 6 BASE 1
Showing 1 - 10 of 77
Cover Image
Developing a new lifestyle instrument : an analytic hierarchy process-based approach
Adnan, Arham; Uddin, S. M. Fatah; Mehdi, Mohd. - In: International journal of business innovation and … 27 (2022) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012887893
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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10015323324
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Psychographic characteristics and demand decisions for life insurance products in Uganda
Ndawula, Yusuf Katerega; Neema, Mori; Nabeta, Isaac Nkote - In: International journal of social economics 51 (2024) 11, pp. 1498-1513
Persistent link: https://www.econbiz.de/10015198732
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Revisiting and extending : "who should you market to in a crisis? : examining plog’s model during the COVID-19 pandemic"
Litvin, Stephen W.; Guttentag, Daniel; Smith, Wayne W.; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1304-1309
Persistent link: https://www.econbiz.de/10014582452
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Understanding Indian ride-sharing consumers : the role of psychographics and perceived value
Bhatt, Kedar - In: Journal of Indian business research 16 (2024) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10014540200
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Psychographic characteristics and demand decisions for life insurance products in Uganda
Ndawula, Yusuf Katerega; Neema, Mori; Nabeta, Isaac Nkote - In: International Journal of Social Economics 51 (2024) 11, pp. 1498-1513
personality characteristics (psychographics), which may influence demand decisions for life insurance products in a developing …
Persistent link: https://www.econbiz.de/10015347326
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There is no place like home for the holidays : who travels in the midst of a deadly pandemic?
Litvin, Stephen W.; Guttentag, Daniel - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 1077-1089
Persistent link: https://www.econbiz.de/10014245677
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An empirical investigation of customer characteristics on retail format selection : a mediating role of store image
Hiremath, Suvarna; Panda, Ansumalini; Prashantha C.; … - In: Journal of Indian business research 15 (2023) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10014326462
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Destination brand personality self-congruity and crime perceptions : effects on travel intentions
Cruz-Milán, Olivier; Castillo-Ortiz, Ismael - In: Journal of destination marketing & management 28 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014365740
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One model, one construct, different psychographic measures : a comparison of three scales of allocentrism-psychocentrism
Cruz-Milán, Oliver - In: Tourism and hospitality research : THR 23 (2023) 4, pp. 471-493
Persistent link: https://www.econbiz.de/10014382376
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