Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"PURCHASE FUNNEL"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
purchase funnel
14
Advertising
9
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Werbung
9
Online retailing
6
Online-Handel
6
Feldforschung
5
Field research
5
Distribution channel
4
Experiment
4
Vertriebsweg
4
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
field experiment
3
Competition
2
E-commerce
2
Electronic Commerce
2
Product information
2
Produktinformation
2
Purchase funnel
2
Search engine
2
Suchmaschine
2
Viral marketing
2
Virales Marketing
2
Wettbewerb
2
advertising content
2
competition
2
consumer purchase funnel
2
AIDA model
1
Age
1
Age group
1
Altersgruppe
1
Attitude
1
more ...
less ...
Online availability
All
Undetermined
18
Free
3
Type of publication
All
Article
21
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Hochschulschrift
1
Thesis
1
review
1
Language
All
English
21
Undetermined
2
Author
All
Dierks, Alexander
2
Abhishek, Vibhanshu
1
Bucklin, Randolph E.
1
Burmann, Christoph
1
Chen, Peiyu
1
Chylinski, Mathew
1
Dewan, Sanjeev
1
Du, Xiaomeng
1
Fang, Eric
1
Feetham, Pamela
1
Ghose, Anindya
1
Golden, Joseph M.
1
Gopalakrishnan, Arun
1
Guitart, Ivan A.
1
Heller, Jonas
1
Hilken, Tim
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Hoban, Paul R.
1
Honka, Elisabeth
1
Huang, Ni
1
Kannan, P. K.
1
Keeling, Debbie I.
1
Kennedy, Edward H.
1
Kotlik Andrey V.
1
Kruschke, John K.
1
Kumar, Anuj
1
Lee, Jongkuk
1
Lesscher, Lisan
1
Li, Hongshuang
1
Li, Xiaoling
1
Li, Xitong
1
Li, Yiyi
1
Lobschat, Lara
1
Mahr, Dominik
1
Mecredy, Philip
1
Park, Young-Hoon
1
Pauwels, Koen
1
Ruyter, Ko de
1
Singh, Param Vir
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Information systems research : ISR
7
Innovatives Markenmanagement
2
Journal of interactive marketing
2
Journal of marketing research : JMR
2
Marketing science
2
Business Inform
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Research
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Бизнес Информ
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
RePEc
2
Other ZBW resources
1
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Remembering less, or needing less? : age-related differences in the
purchase
funnel
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10015125205
Saved in:
2
Linking clicks to bricks : understanding the effects of email advertising on multichannel sales
Zhou, Mi
;
Abhishek, Vibhanshu
;
Kennedy, Edward H.
; …
- In:
Information systems research : ISR
36
(
2025
)
1
,
pp. 225-238
Persistent link: https://www.econbiz.de/10015435581
Saved in:
3
Retargeted vs. generic product recommendations : when is it valuable to present retargeted recommendations?
Wan, Xiang
;
Kumar, Anuj
;
Li, Xitong
- In:
Information systems research : ISR
35
(
2024
)
3
,
pp. 1403-1421
Persistent link: https://www.econbiz.de/10015193243
Saved in:
4
An intervention for increasing intention to post online customer reviews
Yang, Seungjoo
;
Kruschke, John K.
- In:
Journal of interactive marketing
59
(
2024
)
4
,
pp. 400-414
Persistent link: https://www.econbiz.de/10015159113
Saved in:
5
Bridging imagination gaps on the path to purchase with augmented reality : field and experimental evidence
Hilken, Tim
;
Heller, Jonas
;
Keeling, Debbie I.
; …
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 356-375
Persistent link: https://www.econbiz.de/10015424205
Saved in:
6
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
9
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
10
The impact of coupons on the visit-to-
purchase
funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
