Search Results - subject:"Package downsizing"

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FMCG firms' margin management : consumer trade-offs among product price, quantity and quality

Wilkins, Stephen; Ireland, John J. - In: Journal of strategic marketing 30 (2022) 8, pp. 764-781

Persistent link: https://www.econbiz.de/10013492889

Retail pass-through of package downsizing

Çakır, Metin - In: Agribusiness : an international journal 38 (2022) 2, pp. 259-278

Persistent link: https://www.econbiz.de/10013186795

Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size

Yao, Jun; Oppewal, Harmen; Wang, Di - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1075-1094

Persistent link: https://www.econbiz.de/10012386863

The impact of package size on consumption

Cakir, Metin; Balagtas, Joseph Valdes; Okrent, Abigail M. - European Association of Agricultural Economists - EAAE - 2014

manufacturer package downsizing strategy to track shifts in household purchase volume before and after package size changes … in purchase volume of products that are affected by package downsizing (treatment group) to the changes in purchase … volume of products that are not affected by package downsizing (control group). Our main finding is that on average smaller …

Persistent link: https://www.econbiz.de/10011125268

Consumer response to package downsizing : evidence from the Chicago ice cream market

Çakır, Metin; Balagtas, Joseph V. - In: Journal of retailing 90 (2014) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10010359959