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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
7
Konsumentenverhalten
7
Packaging
7
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Verpackung
4
Product design
2
Produktgestaltung
2
Agro-food marketing
1
Agro-industry
1
Agroindustrie
1
Bio-Lebensmittel
1
Brand
1
Brand attitudes
1
Brand evaluation
1
Brand familiarity
1
Brand imitation strategy
1
Brand strategy
1
Categorization
1
Commitment
1
Consumer perceptions
1
Copycat
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Counterfeiting
1
Creativity theory
1
Environmental consciousness
1
Food
1
Handelsmarke
1
Hedonic and utilitarian consumption
1
Imitation
1
Japan
1
Lebensmittel
1
Linear mixed models
1
Markenartikel
1
Nachhaltigkeit
1
Organic and alternative foods
1
Organic farming
1
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8
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English
8
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Amos, Clinton
1
Bobrie, François
1
Colliander, Jonas
1
Davis, Natalie
1
Griffin, William Glenn
1
Hawkins, Timothy G.
1
Herédia-Colaço, Vera
1
Holmes, Gary R.
1
Karsberg, John
1
Khan, Huda
1
Le Roux, André
1
Lee, Richard
1
Liljedal, Karina T.
1
Lockshin, Larry
1
Matos, Pedro Verga
1
Modig, Erik
1
Paswan, Audhesh
1
Pentina, Iryna
1
Qiao, Fei
1
Rosengren, Sara
1
Roy, Yves
1
Sagfossen, Sofie
1
Szugalski, Stefan
1
Söderlund, Magnus
1
Thebault, Marinette
1
Vale, Rita Coelho do
1
Åkestam, Nina
1
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The journal of product & brand management
Industrial Robot: An International Journal
30
Journal of retailing and consumer services
21
International Journal of Physical Distribution & Logistics Management
16
Journal of business research : JBR
15
EIU special report
13
International journal of consumer studies
13
Zeitschrift für angewandte Umweltforschung
13
International Journal of Retail & Distribution Management
12
Psychology & marketing
12
Special report / the Economist Intelligence Unit
12
Journal of retailing
11
International Journal of Wine Business Research
10
International journal of production economics
10
Journal of Product & Brand Management
10
Journal of food products marketing
10
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
10
International journal of retail & distribution management
9
Journal of Consumer Marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Marketing : ZFP ; journal of research and management
9
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
9
European Journal of Marketing
8
International journal of wine business research : IJWBR
8
Multisensory packaging : designing new product experiences
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
European journal of operational research : EJOR
7
International journal of production research
7
Journal of marketing
7
Journal of marketing research : JMR
7
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
7
Marketing letters : a journal of research in marketing
7
Economics Papers from University Paris Dauphine
6
International Journal of Wine Marketing
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
5
Journal of Business & Industrial Marketing
5
Journal of consumer behaviour : an international research review
5
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ECONIS (ZBW)
8
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1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
3
The impact of copycat
packaging
strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
4
The allure of the bottle as a package : an assessment of perceived effort in a
packaging
context
Söderlund, Magnus
;
Colliander, Jonas
;
Karsberg, John
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011666492
Saved in:
5
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
6
Localising the
packaging
of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
7
"Natural" labeling and consumers' sentimental pastoral notion
Amos, Clinton
;
Pentina, Iryna
;
Hawkins, Timothy G.
; …
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 268-281
Persistent link: https://www.econbiz.de/10010422975
Saved in:
8
Consumer reaction to new package design
Holmes, Gary R.
;
Paswan, Audhesh
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
Saved in:
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