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Search: subject:"Packaging Design"
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packaging design
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category cues
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color
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copycat
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Athens journal of business & economics : AJBE
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International journal of market research
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ECONIS (ZBW)
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How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Defending against copycat packaging : the role of design from a consumer's perspective
Oguz, Ezgi
;
Marsden, Jamie
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10014384826
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