Search Results - subject:"Packaging Design"

How to signal product variety on pack : an investigation of color and image cues

Ward, Ella; Romaniuk, Jenni; Trinh, Giang; Dawes, John; … - In: International journal of market research 66 (2024) 1, pp. 46-72

Persistent link: https://www.econbiz.de/10014584428

Defending against copycat packaging : the role of design from a consumer's perspective

Oguz, Ezgi; Marsden, Jamie - In: Athens journal of business & economics : AJBE 9 (2023) 1, pp. 73-90

Persistent link: https://www.econbiz.de/10014384826

Enhancing social enterprise coffee marketability through sensory packaging : consumer impressions, willingness to buy, and gender differences

Mabalay, Adrian A. - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3236-3254

Persistent link: https://www.econbiz.de/10015210876

Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption

Joye, Yannick; Fennis, Bob M. - In: Psychology & marketing 41 (2024) 4, pp. 916-937

Persistent link: https://www.econbiz.de/10014519055

Collective intelligence for fighting food waste : changing the way things are done with participatory design

Brennan, Linda; Micallef, David; Jenkins, Eva L.; … - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 163-186

Persistent link: https://www.econbiz.de/10015061319

Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences

Mabalay, Adrian A. - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 3236-3254

affected by visuals, while materials influence males more. Further, packaging design correlates positively and significantly … market share, and ultimately generate more significant social impact by implementing packaging design strategies that …

Persistent link: https://www.econbiz.de/10015340841

A study of the corporate design packaging of Malaysia's processed food

Hwee Ling Siek; Yek Ming Liew; Kay Hooi Keoy; … - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10014494274

Can whimsically cute packaging overcome young consumer product unfamiliarity?

Suci, Afred; Wang, Hui-Chih - In: Marketing intelligence & planning 41 (2023) 5, pp. 574-592

Persistent link: https://www.econbiz.de/10014313060

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

Smith, Viktor; Barratt, Daniel; Møgelvang-Hansen, Peter; … - 2022

Part I: Background -- Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on...

Persistent link: https://www.econbiz.de/10013406933

Changes in consumer purchasing behavior of cultural and creative products during the COVID-19 pandemic

Yen, Chia Sung; Ting, I-Hsien; Yang, Shu-Chen; Kang, … - In: The review of socionetwork strategies 16 (2022) 2, pp. 615-622

Persistent link: https://www.econbiz.de/10013461791